ADVERTISEMENT

Industry All Access Exclusive

The State of the Seasonals

The sea of beer variety has flipped the appeal of seasonal beers on its head—but they can still sell well. Here’s some insight on how to capitalize.

Kate Bernot Nov 14, 2022 - 9 min read

The State of the Seasonals Primary Image

Photo: Courtesy Big Sky Brewing

At the risk of paraphrasing The Byrds, change comes for everything in beer—even beers that were themselves a response to drinkers’ demands for change.

In general, seasonal beers have faced an identity crisis in recent years. Once a reliable sales engine for breweries, they are in a different context today, as consumers choose from a panoply of constant newness on shelves and draft lines.

Access All of the Brewing Industry Guide

Subscribe today to access all of the in-depth brewing stories & advice you won't find anywhere else (including this article). Subscription includes unlimited access to every brewing report, brewing course (60+), article, video (55+), magazine issue (40+), and more.

ARTICLES FOR YOU