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The sea of beer variety has flipped the appeal of seasonal beers on its head—but they can still sell well. Here’s some insight on how to capitalize.
Photo: Courtesy Big Sky Brewing
At the risk of paraphrasing The Byrds, change comes for everything in beer—even beers that were themselves a response to drinkers’ demands for change.
In general, seasonal beers have faced an identity crisis in recent years. Once a reliable sales engine for breweries, they are in a different context today, as consumers choose from a panoply of constant newness on shelves and draft lines.
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