Industry All Access Exclusive

Adjusting to the New Realities of Draft Beer

Given the ongoing uncertainty in on-premise hospitality, there are fewer taps flowing than there were two years ago. Yet those open draft lines represent opportunities for breweries willing to adjust and build relationships.

Kate Bernot Jan 3, 2022 - 8 min read

Adjusting to the New Realities of Draft Beer Primary Image

The diverse tap lineup at Craft Brewed in Nashville, Tennessee. Photos: Jamie Bogner

Draft beer is back—for the most part.

Going into the end of 2021, U.S. draft-beer volumes were relatively even with where they were two years ago, before the pandemic. However, that doesn’t mean retailers are thinking about their tap lists the same way.

Lingering pandemic concerns and the hard lessons of last year’s on-premise shutdowns have changed the way many operators are thinking about what they pour. Breweries may need to adjust which beers they’re kegging—and the size of the kegs—to keep pace.

Here’s what to know about the current landscape for draft beer.

Access All of the Brewing Industry Guide

Subscribe today to access all of the in-depth brewing stories & advice you won't find anywhere else (including this article). Subscription includes unlimited access to every brewing report, brewing course (60+), article, video (55+), magazine issue (40+), and more.