Joe Stange

Joe Stange is Managing Editor of Craft Beer & Brewing Magazine® and the Brewing Industry Guide®. Have story tips or suggestions? Contact him at [email protected].

https://beerandbrewing.com


Going Beyond Beer, Bavarian-Style

Many German breweries produce more than beer, and Urban Chestnut’s Florian Kuplent got his start at just such a brewery. Here he explains a pragmatic approach to broadening a brewing business, walking us drink-by-drink through their beverage program.

Beyond Beer: The Art & Science of Hard Seltzer

To brew a quality product and set it apart in an increasingly crowded market, there is a lot more to know than how to ferment sugary water. Here, we lay out some specific technical considerations for brewing better hard seltzer, properly and safely.

The Night Shift Founders Tinker with their Business Like They Tinker with their Beers

The programmer’s approach—test out a new thing, see if it works, then fine-tune and launch the update—has led Boston-area brewery Night Shift into a diverse portfolio of beverages and a flourishing distribution business.

Event Marketing: Keeping Them Coming (Safely)

Among the myriad ways that taprooms and brewpubs are luring customers this winter—beyond blankets and space heaters—is one approach that appears counterintuitive during a pandemic: by organizing special events.

Industry All Access Exclusive

It’s Not Just Breweries—State Brewers’ Guilds Are Pivoting, Too. Here’s How.

State brewers’ guilds work for the common interest of independent breweries, but the pandemic dealt a severe blow to their ability to raise money and operate. Here’s how they’re getting by—and how breweries and suppliers can get involved.

From Waffles to Cyberpunks: Cross-Promo Beers Are Alive and Well

The pandemic may have hindered the hospitality business, but in no way has it hindered the ongoing proliferation of offbeat, often counterintuitive brewery team-ups with other enterprises.

Did Fresh-Hop Season Just Get Longer?

Collaborators on a storage-and-shipping experiment report that a special produce container preserved fresh, unprocessed hops for six weeks—and it may work for longer.

News & Analysis: Election Over (Bring on the Inauguration Beers)

Whether you would rather forget about the past four years, the election itself, or the bizarre and interminable period that followed the election, it would seem that we all could use a beer.

Subscriber Exclusive

“This Is Disgusting”: How Night Shift Sold the Team on Hard Seltzer

In this excerpt from our Case Study on Night Shift Brewing—from our freshly published Brewing Industry Guide Winter issue—the Boston brewery’s cofounders explain the process behind their successful Hoot hard seltzer.

Subscriber Exclusive

Packaging Innovations: Contain Your Excitement

Tectonic shifts in buying behavior have caused a tidal wave of disruptions to packaged goods. Brewers have mostly managed to surf that wave, barely replacing lost draft volumes. Yet as consumer demand evolves, new formats offer new opportunities...