Kate Bernot

Industry All Access Exclusive

The Basics of Anti-Harassment for Small Breweries

Fun, casual workplaces in industries dominated by men tend to be the most prone to sexual harassment issues. Here are several ways to get ahead of potential problems and protect your team.

Industry All Access Exclusive

Shifting from Cans Back to Bottles? Here’s What You Should Know.

The aluminum-can shortage has led many breweries to take a fresh look at putting brands back into glass bottles. Logistically, of course, this is no mere flipping of a switch. Here are some factors to consider.

Industry All Access Exclusive

Forecasting Beer in a Mysterious Year

Have a plan—but build it with a cushion that will allow your business to adapt to the unexpected and take the occasional risk. Here, the planners at North Carolina’s Highland Brewing share their evolving approach and best advice.

Industry All Access Exclusive

Five Strategies for Driving Repeat To-Go Sales

Thousands of small, taproom-focused breweries are keeping afloat during the pandemic by leaning into to-go sales. How can we encourage those customers to keep coming back? One small brewery in Vermont has developed tactics that are working already.

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In Packs and Off-Premise, Revolution is Thriving

A strong off-premise retail strategy—including smart packaging decisions—is helping to keep Chicago’s Revolution Brewing afloat during the pandemic.

Sales & Digital: E-Commerce for All

When COVID-19 shuttered taprooms and bars, the cofounders of a Maryland brewery whipped up a direct-to-consumer beer-sales platform, called Biermi, in record time. Then they gave it away for free.

Case Study: West Sixth Farm

When Lexington, Kentucky-based West Sixth Brewing bought 125 acres in rural Franklin County, it learned that agriculture is only one part of the equation.

Widening the Welcome

In a predominantly white and male industry, there are still some clear, common-sense avenues for getting more people—and more kinds of people—to apply for jobs and give your taproom a try.

Case Study: The Ale Apothecary

Stubborn idealism meets commercial reality at one of the country’s best-regarded mixed-fermentation breweries. But as the market continues to change, how will the brewery’s strategy change with it?

Case Study: Off Color Brewing

When a fermentation-obsessed brewery tries its hand at making sake, it learns how to balance a side project while staying true to its identity—and business plan.