Kate Bernot


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Subscriptions, Perks, and Play: Strategies to Drive Recurring DTC Orders

Recurring payments, exclusive memberships, loyalty rewards, and games are among the ways that breweries of all sizes can keep customers engaged in e-commerce.

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Strength in Numbers: How Craft-on-Craft Deals Turn “Acquisition” from Dirty Word to Mutual Opportunity

While some brewery owners seek a way out while keeping the brands they’ve built alive, others see opportunities to grow, diversify, and gain efficiencies.

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Forecasting for 2022: The Murky Crystal Ball Says, “Remain Agile”

Here’s how breweries are building in flexibility amid ongoing shortages, supply-chain headaches, labor crunches, and the rising costs that obfuscate next year’s forecasts.

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Brewers Wanted: In this Tight Labor Market, Competition for Production Staff is Stiff

The economy’s so-called “Great Resignation” isn’t affecting only the hospitality side of the brewing business—it’s also affecting the brewhouse.

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So, You Want to Export?

There is growing demand abroad for local, niche products—including beer. Even smaller breweries can tap into that sales channel. Here’s how to evaluate your brewery’s potential to export beer abroad.

Cape May Brewing Has No Secret Sauce

With careful planning and carefree beers, the New Jersey brewery took itself from a Shore town taproom to a three-state powerhouse.

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How to Keep Ahead of the Crunch on Cans

Even as the shortage of aluminum cans gradually eases, supply-chain issues are wreaking havoc on price and availability. Here are specific tips for making sure you have the packaging you need, when you need it.

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Getting Carded: How to Successfully Require Proof of Vaccinations

As vaccination rates lag and the Delta variant surges, some breweries are choosing to require proof of vaccination for staff or customers; in some places, it’s required by law. Here’s how some are implementing such policies while minimizing complications.

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Help Wanted: Breweries Rethink Employment to Adjust to Staff Shortages

As unfilled hospitality jobs set new records, breweries may need to reconsider pay, benefits, and culture to better lure and keep good people.

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So, You’re Thinking About Raising Beer Prices?

With inflation and supply-side costs in the headlines, many breweries are wondering whether now is the time to raise prices in their taprooms or on shelves. But experts warn not to make that decision too quickly.