Kate Bernot

Industry All Access Exclusive

Call It a Comeback: Breweries Revive Historic Lagers for the 21st Century

Driven by nostalgia, hometown connections, and the chance to sell some beer at volume, a handful of independent breweries are successfully reviving long-lost local lager brands.

Lobbying for Brewers: Measures that Matter in 2022

On behalf of independent breweries, Brewers Association lobbyists are prioritizing issues such as direct-to-consumer shipping, support for hospitality businesses, and tax changes that could put breweries at a disadvantage on retail shelves.

Selling Beer: The Changing Nature of Sales Calls

The pandemic streamlined the process of selling beer to accounts—and some of those changes are here to stay. While many embrace a return to in-person meetings, others prefer texts or online. To succeed today, sales reps need a more customized approach.

Industry All Access Exclusive

“The Great Reshuffling”: How to Adapt to the Labor Crunch

Even as the jobs outlook improves, breweries are still struggling to find qualified workers for all types of positions. To find and keep staff, brewery operators—and the industry more broadly—need to consider the bigger picture and think longer term.

Case Study: Urban Artifact Doubles Down on Fruit

From a 19th-century former church in Cincinnati, Urban Artifact is building a national reputation driven by heavily fruited, tart (and shelf-stable) beers and direct-to-consumer sales.

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How to Move More Merch

Pulling double-duty in terms of revenue and marketing, merchandise can be a lucrative source of extra cash for small breweries. Here are five strategies to sell swag that drinkers can’t wait to buy.

Industry All Access Exclusive

Putting the Room in Taproom: Hospitality Design with Space to Breathe

Two years of pandemic have altered hospitality and the beer industry in meaningful ways. Here’s a look at how COVID has—and hasn’t—shifted taproom architecture and design.

A Small Brewery’s Guide to Influencer Marketing

You see them on TikTok and Instagram, posing or even lip-syncing while proudly showing off a can of another brewery’s beer. Who are these people? Should you engage or avoid? And what’s the ROI?

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Bubbling Up: Hop Water Is on the Rise

In demand and on trend, hop water is proving to be a low-effort, high-reward offering for many small breweries.

Industry All Access Exclusive

Capitalizing on E-Commerce: Don’t Overlook the Alcohol Marketplaces

Online alcohol marketplaces such as Drizly and Instacart aren’t just for big beer. Here’s how craft suppliers can work with retailers to boost sales on these platforms.