Kate Bernot


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Bubbling Up: Hop Water Is on the Rise

In demand and on trend, hop water is proving to be a low-effort, high-reward offering for many small breweries.

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Capitalizing on E-Commerce: Don’t Overlook the Alcohol Marketplaces

Online alcohol marketplaces such as Drizly and Instacart aren’t just for big beer. Here’s how craft suppliers can work with retailers to boost sales on these platforms.

Case Study: Fonta Flora

North Carolina’s Fonta Flora Brewery now operates three taprooms and a farm, as the company learns how to bridge the gap not just between urban and rural, but also between idealism and reality.

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Nonalcoholic Beer, Within Reach

Expensive equipment and a steep technical learning curve make contract brewing nonalcoholic beers an attractive option for smaller breweries.

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Going Big: Unlocking the Sales Potential of Double and Triple IPAs

Sales of imperial IPAs are outpacing their standard-strength counterparts. Yet breweries need to find the right packaging mix, price point, recipe, and marketing to keep margins in line.

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Adjusting to the New Realities of Draft Beer

Given the ongoing uncertainty in on-premise hospitality, there are fewer taps flowing than there were two years ago. Yet those open draft lines represent opportunities for breweries willing to adjust and build relationships.

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Beer Advocates: How Breweries Can Navigate Social Issues

Like it or not, social and political issues are becoming impossible for breweries and other businesses to avoid. Here is concrete advice on knowing when and how to get involved, and on how to choose your battles.

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Subscriptions, Perks, and Play: Strategies to Drive Recurring DTC Orders

Recurring payments, exclusive memberships, loyalty rewards, and games are among the ways that breweries of all sizes can keep customers engaged in e-commerce.

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Strength in Numbers: How Craft-on-Craft Deals Turn “Acquisition” from Dirty Word to Mutual Opportunity

While some brewery owners seek a way out while keeping the brands they’ve built alive, others see opportunities to grow, diversify, and gain efficiencies.

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Forecasting for 2022: The Murky Crystal Ball Says, “Remain Agile”

Here’s how breweries are building in flexibility amid ongoing shortages, supply-chain headaches, labor crunches, and the rising costs that obfuscate next year’s forecasts.