Kate Bernot

Industry All Access Exclusive

More Lessons Beer Can Learn from FMBs, RTDs, Energy Drinks & Beyond

You don’t have to join ’em to beat ’em. Trends in flavored malt beverages, canned cocktails, and even nonalcoholic products suggest new ways to develop and market beer that connects with today’s exploratory drinkers.

Chicago’s Maplewood Is Growing While Keeping “that Neighborhood Vibe”

This hybrid brewery and distillery is igniting growth with a second location while staying true to the quality-focused principles that lit its spark.

Industry All Access Exclusive

Spirited Side Projects: Breweries Mix It up with Canned Cocktails

Looking to widen their customer base, hybrid brewery-distilleries are getting into ready-to-drink canned cocktails.

Industry All Access Exclusive

When the Answer to “Beyond Beer”… Is Beer

Fruit beers with straightforward flavors and familiar inspirations may be all that breweries need to keep up with ready-to-drink canned cocktails. (The little umbrellas are optional.)

Industry All Access Exclusive

Amidst Affordable Housing Crisis, Some Breweries Become Landlords

As rentals have become unavailable or unaffordable in towns where workers live, breweries weigh a novel solution: providing housing for employees.

Industry All Access Exclusive

Call It a Comeback: Breweries Revive Historic Lagers for the 21st Century

Driven by nostalgia, hometown connections, and the chance to sell some beer at volume, a handful of independent breweries are successfully reviving long-lost local lager brands.

Lobbying for Brewers: Measures that Matter in 2022

On behalf of independent breweries, Brewers Association lobbyists are prioritizing issues such as direct-to-consumer shipping, support for hospitality businesses, and tax changes that could put breweries at a disadvantage on retail shelves.

Selling Beer: The Changing Nature of Sales Calls

The pandemic streamlined the process of selling beer to accounts—and some of those changes are here to stay. While many embrace a return to in-person meetings, others prefer texts or online. To succeed today, sales reps need a more customized approach.

Industry All Access Exclusive

“The Great Reshuffling”: How to Adapt to the Labor Crunch

Even as the jobs outlook improves, breweries are still struggling to find qualified workers for all types of positions. To find and keep staff, brewery operators—and the industry more broadly—need to consider the bigger picture and think longer term.

Case Study: Urban Artifact Doubles Down on Fruit

From a 19th-century former church in Cincinnati, Urban Artifact is building a national reputation driven by heavily fruited, tart (and shelf-stable) beers and direct-to-consumer sales.