Margins

Craft breweries are awash in raw data, and the road to higher quality and wider margins begins with making better use of it.

From packaging mix to vendor contracts, here are areas that deserve breweries’ attention when margins are shrinking and every dollar counts.

Sales of imperial IPAs are outpacing their standard-strength counterparts. Yet breweries need to find the right packaging mix, price point, recipe, and marketing to keep margins in line.

With inflation and supply-side costs in the headlines, many breweries are wondering whether now is the time to raise prices in their taprooms or on shelves. But experts warn not to make that decision too quickly.