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Going Big: Unlocking the Sales Potential of Double and Triple IPAs
Sales of imperial IPAs are outpacing their standard-strength counterparts. Yet breweries need to find the right packaging mix, price point, recipe, and marketing to keep margins in line.
Sales of imperial IPAs are outpacing their standard-strength counterparts. Yet breweries need to find the right packaging mix, price point, recipe, and marketing to keep margins in line. <a href="https://brewingindustryguide.com/going-big-unlocking-the-sales-potential-of-double-and-triple-ipas/">Continue reading.</a>
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IPAs have long been craft beer’s crown jewel, both in terms of sales and drinkers’ enthusiasm. However, lately, higher-strength IPAs are quietly taking on an outsized role within the category, outpacing the growth of American IPAs and hazy IPAs in Nielsen-tracked chain retail over the past half year.
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