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While some brewery owners seek a way out while keeping the brands they’ve built alive, others see opportunities to grow, diversify, and gain efficiencies.
Through its Lion subsidiary—the same that bought New Belgium in 2019—Kirin has purchased the Michigan-based craft icon. Founder Larry Bell says, “this was the right time.”
For most breweries the very first impression of their brand is the digital experience via social media or their website and it's often overlooked. Here are eleven tips to help you hone your digital strategy.