ADVERTISEMENT

Industry All Access Exclusive

Expanded Q&A: National Beer Wholesalers Association VP Lester Jones on Today’s Market

As chief economist of the group that advocates for beer’s middle tier in the United States, Lester Jones is a respected voice known for being armed with fresh data and an informed, overhead view on the market for craft beer.

Jamie Bogner Jun 20, 2025 - 32 min read

Expanded Q&A: National Beer Wholesalers Association VP Lester Jones on Today’s Market Primary Image

Photo: Courtesy Lester Jones

Note: For our Industry All Access subscribers, this is an extended version of this Q&A appears in our upcoming Summer 2025 issue of the Brewing Industry Guide. Not yet a subscriber? To read the full interview and receive the next issue, register here.

CBB // From that 30,000-foot view, how do you describe the current moment within beer and with the broader economy? There are a lot of vibes, and sometimes those vibes don’t necessarily align with the data.

Access All of the Brewing Industry Guide

Subscribe today to access all of the in-depth brewing stories & advice you won't find anywhere else (including this article). Subscription includes unlimited access to every brewing report, brewing course (60+), article, video (55+), magazine issue (40+), and more.

ARTICLES FOR YOU