Best Practices for Successful Beer Collabs

Teamwork makes the dream work—as long as you pick the right team and share the same dream.

Collaborations have become such a constant thread in craft brewing’s fabric that they feel like their own beer style. Yet the industry has changed—matured, some say—and so have the parameters around these joint efforts. What breweries want from collabs, when they make sense, how they should work, who the right partners are, what these beers mean to consumers—those things have shifted, too.

Here, we check in with brewers who approach collaborations in different ways—some more often than others—to crystallize some current best practices. In the spirit of collaboration, we collect their thoughts, observations, and experiences to help create a recipe for success.