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Five Strategies for Driving Repeat To-Go Sales

Thousands of small, taproom-focused breweries are keeping afloat during the pandemic by leaning into to-go sales. How can we encourage those customers to keep coming back? One small brewery in Vermont has developed tactics that are working already.

Kate Bernot Dec 10, 2020 - 7 min read

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To-go sales have kept the lights on for many small breweries during the COVID-19 pandemic. But as the virus’ effects continue, how can taproom-focused breweries encourage repeat to-go orders from customers for whom the novelty has worn off?

Whetstone Craft Beers in Brattleboro, Vermont, has developed strategies to incentivize repeat orders—and they’re paying off.

“It’s all about how we re-engage customers who are making these sales,” says Tim Brady, cofounder of Whetstone. “It’s a lot easier to get them back in than it is to get a new person in the door.”

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