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Never Mind the Beer Fest, What About the Rest?
Beer festivals aren’t the only kinds of events where small breweries can raise their profiles and win over new customers. From local fundraisers and art shows to major music festivals, here are some tips on identifying events and getting the most out of them.
In the not-too-distant past, it wasn’t that odd for a brewery’s off-site events calendar to consist entirely of beer festivals. Craft beer was still a novelty for many people, and there were enough worthwhile events pouring for crowds of beer enthusiasts.
Times have changed. These days, more independent breweries are looking beyond the niche craft scene to connect with their community and other cultural arenas.
Meanwhile, there are two major shifts in the industry that make beer-fest tunnel vision a less viable course.
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