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In the first of a three-part series, New York-based trademark attorney John S. Miranda explains what brewers need to know about the law to protect and promote their brands—beginning with clearing and applying for your mark.
Illustration: Jamie Bogner
According to unsubstantiated myth, the first trademark in the United Kingdom was issued for beer.
When the Trademark Registration Act of 1875 was passed, a Bass Ale employee went to wait overnight for the new trademark registrar to open for business. The employee was successful in obtaining the first-ever British trademark in the name of Bass Ale, which is the alleged origin of the “Trademark No. 1” phrase that adorns Bass beer bottles.
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