“All eyes are on single-serve.”
That’s how Joe Sepka, cofounder of the consulting and data analytics firm 3 Tier Beverages, describes the current state of convenience stores’ beer coolers. According to Nielsen data that 3 Tier analyzed, the single-serve can remains the top growth driver of new dollars in convenience stores across all of the major subsegments of beer so far in 2023. That package format is currently responsible for about 70 percent of all flavored malt–beverage sales across the channel. Even some grocery stores have begun to stock single-serve cans in addition to traditional multipacks.