ABV

This year has seen craft beer continue its remarkable bifurcation in purchasing behavior, as on-premise diverges ever further from retail.

Sales of imperial IPAs are outpacing their standard-strength counterparts. Yet breweries need to find the right packaging mix, price point, recipe, and marketing to keep margins in line.

Hard seltzer continues to sparkle; cans are set to out-fill bottles; and brewers are betting high on low-strength, low-cal, low-carb.