This year has seen craft beer continue its remarkable bifurcation in purchasing behavior, as on-premise diverges ever further from retail. These trends are changing how North American brewers balance their production of keg and packaged beer, split innovation into different lanes, and consider the diverse ways in which consumers now interact with their brands. Here we share Circana data on the top 30 craft brands in the packaged-beer channel—including grocery, drug, mass market, convenience, military, and select club and dollar retailers—for the calendar year-to-date ending August 13.
Source: Circana, the Chicago-based market research firm (@WeAreCircana)