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Industry All Access Exclusive

Forecasting Beer in a Mysterious Year

Have a plan—but build it with a cushion that will allow your business to adapt to the unexpected and take the occasional risk. Here, the planners at North Carolina’s Highland Brewing share their evolving approach and best advice.

From Waffles to Cyberpunks: Cross-Promo Beers Are Alive and Well

The pandemic may have hindered the hospitality business, but in no way has it hindered the ongoing proliferation of offbeat, often counterintuitive brewery team-ups with other enterprises.

Subscriber Exclusive

Behind The Bar: Keeping Warm & Keeping Sane

Winterizing our outdoor spaces is critical for our businesses—and for our mental well-being. Greg Engert, beer director and partner in the Neighborhood Restaurant Group, offers practical tips and important perspective.

Stimulus Deal to Make Excise-Tax Cuts Permanent

The major spending package includes additional relief for small businesses—including a provision that indefinitely extends excise-tax cuts for breweries.

Did Fresh-Hop Season Just Get Longer?

Collaborators on a storage-and-shipping experiment report that a special produce container preserved fresh, unprocessed hops for six weeks—and it may work for longer.

Industry All Access Exclusive

The Hops Insider: The Next Big Thing

In a new, exclusive feature for Brewing Industry Guide All-Access subscribers, Stan Hieronymus goes deep on the latest in hops news and knowledge. This month, he zooms in on a question: Which new, hot varieties have a shot at becoming the Next Big Thing?

News & Analysis: Election Over (Bring on the Inauguration Beers)

Whether you would rather forget about the past four years, the election itself, or the bizarre and interminable period that followed the election, it would seem that we all could use a beer.

Industry All Access Exclusive

Five Strategies for Driving Repeat To-Go Sales

Thousands of small, taproom-focused breweries are keeping afloat during the pandemic by leaning into to-go sales. How can we encourage those customers to keep coming back? One small brewery in Vermont has developed tactics that are working already.

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“This Is Disgusting”: How Night Shift Sold the Team on Hard Seltzer

In this excerpt from our Case Study on Night Shift Brewing—from our freshly published Brewing Industry Guide Winter issue—the Boston brewery’s cofounders explain the process behind their successful Hoot hard seltzer.

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Packaging Innovations: Contain Your Excitement

Tectonic shifts in buying behavior have caused a tidal wave of disruptions to packaged goods. Brewers have mostly managed to surf that wave, barely replacing lost draft volumes. Yet as consumer demand evolves, new formats offer new opportunities...