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Develop Your Digital Strategy

For most breweries the very first impression of their brand is the digital experience via social media or their website and it's often overlooked. Here are eleven tips to help you hone your digital strategy.

Avery Brewing Co. Announces Minority Partner, Mahou San Maguel

Spain’s Leading Brewer Invests in Avery Brewing Co. with Shared Values and Commitment to Quality and Long-Term Growth in Craft Beer Industry

Case Study: Jack's Abby Craft Lagers

As Jack’s Abby Craft Lagers has grown from a niche start-up to one of the country’s fastest-growing breweries and a major player in Northeast markets, its founders—three brothers—have leaned on family values to progress with purpose.

Put Excess Capacity to Work

Breweries expanding operations to meet future demand can take advantage of an uptick of interest in contract brewing and packaging to help allay upfront costs.

Platform Beer Co. to begin distribution in New York City, New Jersey and Connecticut; Announces dedicated souring facility.

Cleveland based brewing outfit, Platform Beer Co., is prepared to expand distribution outside of the State Ohio.

Case Study: Crooked Stave Artisan Beer Project

Crooked Stave was founded in the spirit of methodical and relentless exploration—which has led to some serendipitous discoveries and developments (including a remarkable amount of vertical integration for a brand their size) as the brewery has grown.

The Insider's Guide to Negotiating Distribution

A small brewer is usually at a disadvantage when negotiating a distribution contract. Knowing what provisions are critical and the risks are key. Here’s what to know when negotiating a distribution agreement for the first time.

Clown Shoes Begins Brewing at Harpoon

Last week Harpoon Brewery announced that it had acquired the Clown Shoes brand. CEO Dan Kenary discusses the deal and the future.

Case Study: Great Notion Brewing

Thanks to a commitment to growing deliberately and strategically even when faced with outsized consumer demand, Great Notion Brewing had an amazing first year and is headed into the next phase in a long conversation that started in a garage not long ago.

Bell’s 2018 release calendar features multiple new beers, new packaging

A new seasonal release, Hopslam mini-kegs and the return of The Oracle - just a sample of the incredible lineup Bell’s Brewery has in store for fans in 2018.