John Holl | Brewing Industry Guide

John Holl

John Holl is the Senior Editor of Craft Beer & Brewing Magazine®. Email tips and story suggestions to [email protected].


Case Study: Highland Brewing Co.

A pioneering brewery in Asheville saw an opportunity to redefine itself amid a changing landscape and an identity crisis. Under the leadership of the second generation, this family brewery is ready to re-establish itself for modern consumers.

BY: John Holl

Q&A with Denizens Brewing’s Cofounder Julie Verratti

Those who say beer and politics don’t mix clearly haven’t met Julie Verratti. Along with her wife and brother-in-law, she cofounded Denizens Brewing Co. in Silver Spring, Maryland, a city all too close to the Washington, D.C., border.

BY: John Holl

Case Study: Wallenpaupack Brewing Co.

Two siblings, already accustomed to running a business, took a chance on a new venture and launched a large craft brewery in a place where there was thirst but little supply. A year in, they are more successful than any business plan could have imagined.

BY: John Holl

The Ultimate Reusable Container

When a keg gets damaged and can no longer perform its primary function, many are rerouted to a Green Bay, Wisconsin, facility where they are repaired and made to look just like new.

BY: John Holl

All the Beer, None of the Stainless

Opening a facility on the opposite side of the country has been a growth model for a number of breweries. But while most have focused on production breweries with taprooms, The Bruery upended that script by just opening a taproom and retail outlet.

BY: John Holl

No Return: The Practice of One-Way Kegs

As brewers look to expand into markets far from their home base, they are increasingly turning to one-way plastic kegs to help achieve the goal of serving fresh draft beer without worrying about stainless-steel kegs finding their way back to the brewery.

BY: John Holl

Case Study: Edmund’s Oast Brewing Co.

One of the pioneers of South Carolina craft beer, Edmund’s Oast isn’t aiming to rest on its laurels. In order to stay competitive and grow the business, they are looking toward the future.

BY: John Holl

The Logistics of Seasonal Breweries

A handful of breweries in the country make their living from just a few short months of business. Located in busy tourist areas that thrive on seasonal business, these brewers manage employees, overhead, and more while worrying about the lean months.

BY: John Holl

Case Study: Wachusett Brewing Company

Unless you live in New England, you might not be aware of one of the country’s largest craft breweries. And even if you are, you might be surprised at how Wachusett Brewing Company carved itself a niche on a humble style that’s decidedly local.

BY: John Holl

Together, Yet Separate

A growing number of breweries that have long featured a rotating cast of food trucks are putting in place a more permanent situation.

BY: John Holl