John Holl | Brewing Industry Guide

John Holl

John Holl is the author of Drink Beer, Think Beer: Getting to the Bottom of Every Pint, and has worked for both Craft Beer & Brewing Magazine® and All About Beer Magazine.


Brewing Trends: Strong Times for Hard Seltzer

There’s no denying the popularity of hard seltzer—the beverage success story of 2019. Unlike with beverage fads of the past, brewers large and small are betting on the bubbly longevity of hard seltzer, and they're poised to pivot to whatever comes next.

BY: John Holl

Case Study: Level Beer

Kid- and pet-friendly Level Beer, opened recently in Portland, Oregon, is helmed by industry veterans who wanted a place where they could ply their craft, hang out with their families, and work to make pale ale cool again.

BY: John Holl

Marketing Beer, Direct to the Consumer

Thanks to the changing face of online sales, it’s possible for all beer to be local. Now might be the time to jump on the bandwagon.

BY: John Holl

Case Study: Confluence Brewing Company

One of Iowa's largest craft breweries has grown by controlling its own distribution. From the early growler days to the current growth of cans, they’ve found that a personal touch helps them to stay in-demand and get beer to those who want it.

BY: John Holl

Q & A with Garrett Marrero, Founder of Maui Brewing

When everything you need to make beer is more than 2,000 miles away, you learn to adapt. Here, the founder of Maui Brewing talks with John Holl about sustainability, canned cocktails, and the need to diversify.

BY: John Holl

Big Brewery, Little Maltster

Tim Matthews of Oskar Blues is working to help solve a “major illiteracy problem in malt” by swapping out a portion of his brewery's commercial malt for stuff from small, local maltsters.

BY: John Holl

What's the Best Nation? Donation.

More breweries are resorting to crowd funding, but it’s not enough to put a hand out. You need to have a plan and execute it well.

BY: John Holl

Case Study: Brewery Vivant

Change is the only constant. For Jason Spaulding of Brewery Vivant, this means looking for new avenues to explore and new spaces to open as well as constantly trying to keep up with customer demands while staying true to the company mission.

BY: John Holl

The Importance of Brewery Customer Interaction

Breweries that are open to the pubic are more than just beer. There’s a customer relationship that develops, and making sure that public-facing employees are in sync with those in the brewhouse or kitchen is vitally important to success.

BY: John Holl

Breweries are Working Toward a Greener Tomorrow

Breweries around the country are implementing programs, technology, and initiatives that aim to make their businesses more sustainable and to have a positive environmental impact.

BY: John Holl