One of Iowa's largest craft breweries has grown by controlling its own distribution. From the early growler days to the current growth of cans, they’ve found that a personal touch helps them to stay in-demand and get beer to those who want it.
A small brewer is usually at a disadvantage when negotiating a distribution contract. Knowing what provisions are critical and the risks are key. Here’s what to know when negotiating a distribution agreement for the first time.
Independent distributors provide critical access to market for small breweries and help develop craft-beer culture.