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The Careful Geography of Taproom Expansions

Identifying a location for a new taproom or brewpub expansion isn’t as simple as finding a deal or liking the neighborhood. Consider your company’s values and run the numbers on profit potential.

Kate Bernot Apr 21, 2025 - 13 min read

The Careful Geography of Taproom Expansions Primary Image

Photo: Courtesy Métier Brewing

It’s a risky time for breweries to consider expanding to second, third, or fourth locations. Growth for craft beer is down year over year, and broad economic uncertainty obscures the path ahead.

On the other hand: Turnkey breweries and inexpensive used equipment abound, offering tantalizing deals for businesses with the capital and drive to invest in new locations.

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