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Brewing Quality: How to Start Up Your Sensory Panel

No brewery is too small or too short-handed to get a sensory panel going, and the education and expertise gained can be invaluable to the business. Here’s how to get your panel off the ground.

Industry All Access Exclusive

Under the Microscope: Could Tank Geometry Take Your Beer to the Next Level?

Some brewers make a strong argument for wider, shallower fermentors—for better esters, healthier yeast, quicker turnaround, and more.

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You’ve Got Mail: 7 Tips for Developing a Successful Brewery Newsletter

For the third and final installment in our You’ve Got Mail series, our own COO offers his best advice on building newsletters that attract and keep an audience of customers.

Industry All Access Exclusive

Malt Insider: Mining the Might of a Magical Mold

Could koji malt open new doors to flavor for creative brewers? Some researchers and a few breweries already are tinkering with the versatile molds responsible for sake, shōchū, and more.

The Beer Ticker: Industry News & Notes, Turkey Day Edition

From Bay Area shuffles to free snacks for life, here are some news and announcements from around the industry.

Industry All Access Exclusive

Hop-Tub Time Machine: Prior Crop Years Offer Both Value and Quality

Old hops have never been fresher. With prices on the rise and some hop varieties likely to be scarce, there are treasures to be found in previous crop years. Here we delve into the science of hop storage.

Hopnotized: Exploring the Future of the West Coast IPA

A recent release at California’s Firestone Walker may be a window into where IPA is headed, going for clarity and lean fermentation while borrowing hop-saturation hocus-pocus from the hazy grimoire. Brewmaster Matt Brynildson explains.

Industry All Access Exclusive

The State of the Seasonals

The sea of beer variety has flipped the appeal of seasonal beers on its head—but they can still sell well. Here’s some insight on how to capitalize.

The Beer Ticker: Industry News & Notes, Unsung Heroes Edition

From Jackson Hole acquisitions to cross-border collabs, here are some recent news and announcements from around the industry.

Industry All Access Exclusive

You’ve Got Mail: How Tröegs Built and Sustains its Email Marketing

The Pennsylvania brewery’s customer long-running newsletter boasts 60,000 subscribers—and growing—with an enviable open rate. In this second of a two-part series, we zoom in on how Tröegs got there.