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Marketing & Brand: Playing the Seltzer Game

Four highly respected breweries that have launched hard seltzers—DC Brau, Fonta Flora, SweetWater, and Oskar Blues—candidly discuss why they did it, what they learned along the way, and what advice they have for other breweries bound to enter the fray.

Industry All Access Exclusive

Smoke Taint: Not Just for Grapes Anymore

Last year’s wildfires had an unforeseen effect on the 2020 hop crop. The phenols involved have low volatility and high solubility, which means they transfer easily from hops to beer. Here’s what you need to know.

Beyond Beer: The Art & Science of Hard Seltzer

To brew a quality product and set it apart in an increasingly crowded market, there is a lot more to know than how to ferment sugary water. Here, we lay out some specific technical considerations for brewing better hard seltzer, properly and safely.

Industry All Access Exclusive

Brewing: Award-Winning Beer Quality with Jonathan Reeves

Northern Virginia’s Port City Brewing has been a perennial GABF medal-winner since its founding a decade ago. In this video course, Jonathan Reeves shares his top-to-bottom approach to ensuring technical excellence in the brewing program.

Industry All Access Exclusive

Shifting from Cans Back to Bottles? Here’s What You Should Know.

The aluminum-can shortage has led many breweries to take a fresh look at putting brands back into glass bottles. Logistically, of course, this is no mere flipping of a switch. Here are some factors to consider.

Optimizing Beer Sales During a Pandemic—Online & On-Premise

Q: How do you increase sales despite stringent regulations for health and safety? A: Don’t think of your customers as monolithic. Instead, consider their different comfort levels, and what you can do to create compelling experiences for each.

The Night Shift Founders Tinker with their Business Like They Tinker with their Beers

The programmer’s approach—test out a new thing, see if it works, then fine-tune and launch the update—has led Boston-area brewery Night Shift into a diverse portfolio of beverages and a flourishing distribution business.

Industry All Access Exclusive

Increasingly Crowded: Navigating Craft-Beer Trademarks

In the last of a three-part series on trademark law for craft brewers, attorney John S. Miranda explains the unique challenges of researching and claiming trademarks in the field of brewing.

Infographic: Customers and The Return to On-Premise

Customers’ attitudes toward returning to on-premise consumption have been in motion throughout the pandemic. From our Winter 2020 issue, here is a pre-holidays glance at some factors in those decisions.

Industry All Access Exclusive

From Pivot to Permanent: Looking Ahead to the Post-Pandemic Landscape

Breweries that altered their businesses to stay afloat during the pandemic are beginning to see that many of those changes will stick around. Here are several ways the industry will look different on the other side.