Recent Articles

Here are five questions that every craft-beer brand should ask before undertaking the process of branding and building a beer business as well as some basic cost ranges for brand development.

Smog City Brewing Founder and Brewmaster Jonathan Porter uses a steam generator for many tasks around the brewery, from deep-cleaning barrels to dealing with pesky floor drains and de-stickering kegs and other equipment.

Veteran brewers are claiming new territory in a crowded craft-beer landscape by launching buzzworthy breweries of their own. They’d just better have the backing and business acumen to make it float.

Hayley Wells outlines four primary areas in which to allocate your limited legal dollars.

When it comes to the wild unpredictability of making sour ales, blending can bring a beer into balance and create a product that exceeds the sum of its parts.

Developing and bringing a new hops variety to market is a tricky proposition fraught with expense and uncertainty. Here’s how breeders, growers, and brewers are working together to bring promising new strains to beers near you.

Brewers know they can tap the “brotherhood of brewers” for any help they might need. But, with more breweries operating now than ever, are industry vets less inclined to give so freely? The answer depends on who you ask—and who’s doing the asking.

For their ability to protect beer, their portability, and continued consumer adoption, cans can’t be overlooked by packaging breweries today.

Set yourself up for success by evaluating the far-reaching implications of your business decisions early on.

Whether you’re updating an aging brand or creating a fresh brand from scratch, here are some fundamental considerations for creating brands that connect with your audience.

Surly Brewing Co.’s new flagship brewery, restaurant, and beer hall reflect design guidelines that breweries of all sizes can learn from.

It’s not enough to make decent beer these days. Seek that special something that differentiates your brand from the rest.

New Belgium Brewing’s Lindsay Barr offers practical advice on putting effective sensory analysis to work for you.

Guiding a new brewery from its infancy into a productive, well-rounded, and functional business is no easy feat. Here, successful craft-beer entrepreneurs share their key strategies and guiding principles for realizing sustainable and satisfying growth.

Effectively working with mixed-culture fermentation and barrel aging can be a tricky, time-intensive business. Three of the industry’s best offer their insights.

Brewers are proving the maxim “beer is food” in increasingly creative and progressive ways, moving beyond pub grub and simple pairing dinners to embrace (and even change) the broader culinary world.

As the craft-beer industry continues to mature and gain market share, top brewers foresee a future where the largest growth opportunities are found on a smaller scale.

Where craft brewers used to be somewhat limited in the varieties and specifications of their malt, large and smaller producers alike are beginning to provide more options with craft in mind.

Given recent shortages and the overall volatility of the world’s hops market, a smart brewer knows the safe bet is on soundly reasoned contracts.

Evaluate your brewing style and production goals to find a system that will move you forward.