Recent Articles

A successful merchandise program involves more than slapping your logo on some T-shirts. Besides adding revenue, playful items that fit your brewery’s personality can attract new customers while keeping you top-of-mind with the regulars.

Adding a quality lab can seem daunting to a small brewery, but it’s not so bad when you know what equipment you need and which tests are appropriate for your scale. Here, we outline exactly what you should need.

Craft brewing may not be in expansion mode, but that hasn’t slowed the surge in hop-derived—or hop-inspired—flavor and aroma products for brewers to try. Here’s a look at what’s new and on the horizon.

This lauded brewery in central Oregon proves that smart operational decisions can pay dividends—and land you on the awards podium.

What’s really going on in that lauter tun, anyway—and how long’s it going to take? Stuck or slow sparges can disrupt production and quality. Let’s zoom in on how best to manage the process and avoid surprises.

Based on some recent research, here’s a visual look at the connection between consumer satisfaction and profit at smaller breweries.

As a one-stop information hub for potential customers, wholesale partners, and people who would spread the word, your website still matters. But is it putting your brewery’s best foot forward?

Identifying a location for a new taproom or brewpub expansion isn’t as simple as finding a deal or liking the neighborhood. Consider your company’s values and run the numbers on profit potential.

Despite recent health-focused headlines, we have an opportunity to position beer as the alcoholic beverage of moderation and a healthy social lifestyle.

An unusual residency program at Georgia’s Creature Comforts goes beyond other beer collabs, potentially serving as a model for those looking to build new paths of opportunity in the industry.

In this excerpt from their conversation for Craft Beer & Brewing Podcast Episode 400, editorial director Jamie Bogner and WeldWerks founder Neil Fisher look back on the industry’s past decade, looking for light to shed on its present and future.

We know it destroys microorganisms, but does it destroy flavor profiles, too? In your quest for quality and stability, pasteurization can do more than prevent infection.

Issue drop! The Spring 2025 issue of the Brewing Industry Guide is now online for subscribers, and it should be beginning to show up in your real-life mailboxes. Here’s a peek at what you’ll find inside.

Kegs are expensive and attrition is inevitable, even as the market for draft beer gets tighter. The good news: When it comes to managing that fleet, brewers today have more options than ever.

Your brewery has the potential to tap into a wider audience, bearing in mind that today’s typical drinkers aren’t beer geeks. Here’s how to grab their attention with flavor descriptions that resonate.

Amid craft lager’s surge, smaller maltsters are sending up signals for an unlikely trend, producing small batches of unusual smoked malts made with a variety of woods. Brewers dig it, too—but will drinkers follow?

Craft breweries are awash in raw data, and the road to higher quality and wider margins begins with making better use of it.

The boom days are over, but in many ways independent breweries are in a better place than other alcohol producers and other hospitality segments. Meanwhile, pockets of growth remain.

While the Pacific Northwest has been cutting back on acreage amid an ongoing hop surplus, the international picture is more complex. Here’s a look at 2024 acreage in various countries versus the previous year.

Cuts to the federal workforce are directly hindering programs that breed new hop varieties and work to solve agronomic problems.