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Walmart, the country’s largest retailer, says it will require unique UPCs for each seasonal and variety pack—and other stores may follow suit. From the potential for packaging headaches to changing sales data, here’s what breweries need to know.
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With tighter competition, fewer wholesalers, and lower wholesaler interest, small breweries are looking for incremental ways to grow sales. That’s led to new models and some new opportunities—but there are no easy paths.
After three early years of explosive growth for Revision, the pandemic combined with leadership changes to slow the company’s roll. Yet Revision made it through—and the Nevada brewery has never been better prepared for the future.
The pandemic streamlined the process of selling beer to accounts—and some of those changes are here to stay. While many embrace a return to in-person meetings, others prefer texts or online. To succeed today, sales reps need a more customized approach.
From a 19th-century former church in Cincinnati, Urban Artifact is building a national reputation driven by heavily fruited, tart (and shelf-stable) beers and direct-to-consumer sales.
While the pandemic has led to a general loosening of restrictive Prohibition-era laws regarding beer for takeaway and delivery, there’s still plenty to do to liberalize the United States’ antiquated approach to alcohol regulation.
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There is growing demand abroad for local, niche products—including beer. Even smaller breweries can tap into that sales channel. Here’s how to evaluate your brewery’s potential to export beer abroad.
Are proper craft-beer bars and bottle shops in danger? As thousands of breweries coalesce around profitable taprooms and a handful of trendy styles, craft beer may be losing a piece of its soul. Greg Engert of the Neighborhood Restaurant Group explains.
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The aluminum-can shortage has led many breweries to take a fresh look at putting brands back into glass bottles. Logistically, of course, this is no mere flipping of a switch. Here are some factors to consider.
The programmer’s approach—test out a new thing, see if it works, then fine-tune and launch the update—has led Boston-area brewery Night Shift into a diverse portfolio of beverages and a flourishing distribution business.