John Holl | Brewing Industry Guide

John Holl

John Holl is the Senior Editor of Craft Beer & Brewing Magazine®. Email tips and story suggestions to [email protected].


The Logistics of Seasonal Breweries

A handful of breweries in the country make their living from just a few short months of business. Located in busy tourist areas that thrive on seasonal business, these brewers manage employees, overhead, and more while worrying about the lean months.

BY: John Holl

Case Study: Wachusett Brewing Company

Unless you live in New England, you might not be aware of one of the country’s largest craft breweries. And even if you are, you might be surprised at how Wachusett Brewing Company carved itself a niche on a humble style that’s decidedly local.

BY: John Holl

Together, Yet Separate

A growing number of breweries that have long featured a rotating cast of food trucks are putting in place a more permanent situation.

BY: John Holl

Surprise Hits for Breweries

We talk with brewers from around the country who found increased sales and new fans from beers they never expected to take off.

BY: John Holl

Case Study: Modern Times Beer

In just a few short years, Jacob McKean has grown his brewery, Modern Times Beer, from a small operation into a regional beer powerhouse. With beers that pay homage to utopian experiences, it's about bringing more than just beer to the customer experience.

BY: John Holl

Case Study: The Referend Bier Blendery

Not every new beer venture in the country is chasing the hazy IPA or boozy pastry-stout trends. In a warehouse in New Jersey, one dedicated individual looks toward the traditions of Belgium to create and age styles worthy of reflection and a reverence.

BY: John Holl

Reviews: Taking the Good with the Bad

Social media and review sites have changed the way companies do business. When it comes to breweries, owners have to worry about more than just beer scores, and having a proper plan in place, some say, can mean the difference between success and failure.

BY: John Holl

Q & A With Deb Carey of New Glarus Brewing

Earlier this year Deb Carey of New Glarus delivered a keynote speech at the Craft Brewers Conference. Beforehand she took the time to talk about the business of beer, sustainable growth, & how the brewery came up with the best-selling beer in Wisconsin.

BY: John Holl

One Can, Many Beers

Brewers who want to get the popular package off to market, but don’t have the budget to buy cans for each individual beer they make, are getting creative with preprint

BY: John Holl

Case Study: Narrow Gauge Brewing Co.

There’s something serendipitous when two groups who want to do a similar thing find each other and realize that working together they can achieve a dream. Narrow Gauge Brewing is a St. Louis brewery continuing a proud tradition, one batch at a time.

BY: John Holl