John Holl | Brewing Industry Guide

John Holl

John Holl is the author of Drink Beer, Think Beer: Getting to the Bottom of Every Pint, and has worked for both Craft Beer & Brewing Magazine® and All About Beer Magazine.


Case Study: Drekker Brewing Co.

A made-up word, a popular red ale, a community-minded brewery that is expanding. The Vikings behind Drekker Brewing Company in Fargo, North Dakota, are coming for you. Don’t be scared. Get excited.

BY: John Holl

When it Comes to Bottling Your Beer, the Right Caps Help You Seal the Deal

Not all bottle caps are made the same, and the difference in quality could mean a spoiled run of beer that was otherwise destined for greatness.

BY: John Holl

Case Study: Imperial Western Beer Company

Imperial Western Beer Company, inside Union Station, has restored the space to its former glory and is encouraging commuters to take a little time to stop for a beer and slow down from the hectic pace of commuting life.

BY: John Holl

Case Study: Lake Anne Brewhouse

Rather than making the surroundings conform to the brewery, the team behind Lake Anne Brew House in Reston, Virginia, went back to a planned community’s roots and offer a glimpse of how things were and in turn give visitors a period experience.

BY: John Holl

Case Study: Zebulon Artisan Ales

In Asheville, where creativity is praised and there’s no shortage of IPA, Zebulon Artisan Ales is certainly alone and dancing to its own beat. From riffs on historical styles to how it serves beer, this small brewery isn’t what people expect.

BY: John Holl

Case Study: Seventh Son Brewing Co.

Seventh Son Brewing Co. in Ohio built a strong reputation on traditional recipes. When it came time to embrace the new, currently in-fashion styles, they opened a second location—in a former antiques shop.

BY: John Holl

The Value of a Good Beer Name

While the liquid itself will ultimately decide whether customers come back for a second pint, it’s often the style of beer and its name that first get a drinker’s attention.

BY: John Holl

Subscriber Exclusive

Business on Tap: Mismanaged Draft is Profits Down the Drain

When one craft-beer bar realized that it was losing more than $175,000 on mismanaged beer, the owner turned to technology and training to help right the ship.

BY: John Holl

Case Study: Fernson Brewing Co.

Being one of the first craft breweries in South Dakota helped Fernson Brewing Co. make inroads into the market, but it was listening to local customers and not necessarily the national trends that helped them succeed and create award-winning beers

BY: John Holl

Case Study: Rising Tide Brewing Co.

Nathan Sanborn of Rising Tide Brewing Co. looks back at his decade of brewing to see the future. From changes in packaging to walking the line between core beers and fads, above all else, he cares about quality and sees it as the driver of his success.

BY: John Holl