Recent | Brewing Industry Guide

Recent


Council Brewing: Learning from Closure

Sarah Howat examines one Southern California brewery’s closing and what it could mean for the larger craft-beer industry.

What’s in a Name? The Ins and Outs of Trademarks and Brand Protection for Craft Breweries

Brian R. Iverson and Matthew D. Zapadka cover the ins and outs of trademarks and brand protection for craft breweries.

Dogfish Head Brewery to Merge with Boston Beer Company

The cash and stock transaction, valued at approximately $300 million, combines two award-winning craft beer pioneers with unrivaled brewing expertise and portfolios of leading beer and “beyond beer” brands.

Relevancy: Resonating with Each and Every Consumer

If constant change is the new normal, brewers must learn to continuously flex and adapt by developing fine-tuned abilities to sense, shape, and respond to each key consumer trend and market development.

Case Study: Zebulon Artisan Ales

In Asheville, where creativity is praised and there’s no shortage of IPA, Zebulon Artisan Ales is certainly alone and dancing to its own beat. From riffs on historical styles to how it serves beer, this small brewery isn’t what people expect.

BY: John Holl

Case Study: Seventh Son Brewing Co.

Seventh Son Brewing Co. in Ohio built a strong reputation on traditional recipes. When it came time to embrace the new, currently in-fashion styles, they opened a second location—in a former antiques shop.

BY: John Holl

The Value of a Good Beer Name

While the liquid itself will ultimately decide whether customers come back for a second pint, it’s often the style of beer and its name that first get a drinker’s attention.

BY: John Holl

Editor's Letter: The Changing Winds in Beer

Jamie Bogner welcomes you to the Brewing Industry Guide for the second quarter of 2019.

Subscriber Exclusive

Business on Tap: Mismanaged Draft is Profits Down the Drain

When one craft-beer bar realized that it was losing more than $175,000 on mismanaged beer, the owner turned to technology and training to help right the ship.

BY: John Holl

Case Study: Fernson Brewing Co.

Being one of the first craft breweries in South Dakota helped Fernson Brewing Co. make inroads into the market, but it was listening to local customers and not necessarily the national trends that helped them succeed and create award-winning beers

BY: John Holl