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Pulling double-duty in terms of revenue and marketing, merchandise can be a lucrative source of extra cash for small breweries. Here are five strategies to sell swag that drinkers can’t wait to buy.

The business of supporting a creative brewing and blending enterprise is always delicate, but in the case of 3 Fonteinen, the weight of history and the expectations that come with brewing inside a storied tradition can create additional challenges.

Two years of pandemic have altered hospitality and the beer industry in meaningful ways. Here’s a look at how COVID has—and hasn’t—shifted taproom architecture and design.

Hops are an international crop. Here, we’ve charted the inflows and outflows of the U.S. hop market, as suppliers ship to brewers around the world and as American brewers import mainly from Europe, Oceania, and Britain.

From Anchovy to Vista, here are some interesting hop cultivars on the immediate horizon—plus a couple of experiments that may be the next to get names.

From our upcoming Spring issue of the Brewing Industry Guide, here’s a roundup of some recent news, notes, and announcements from around the industry.

You see them on TikTok and Instagram, posing or even lip-syncing while proudly showing off a can of another brewery’s beer. Who are these people? Should you engage or avoid? And what’s the ROI?

Devices that monitor fermentation in real time and apps that make data analysis a snap can help improve quality and output. They can also save breweries money, reducing the chances for error.

In demand and on trend, hop water is proving to be a low-effort, high-reward offering for many small breweries.

Led by Ukraine’s first Cicerone, an international effort aims to rally brewers and drinkers to raise funds for humanitarian relief.