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Building Your Brand: Taproom and Brewery Design

Surly Brewing Co.’s new flagship brewery, restaurant, and beer hall reflect design guidelines that breweries of all sizes can learn from.

Quality: The Indefinable X-Factor

It’s not enough to make decent beer these days. Seek that special something that differentiates your brand from the rest.

Tasting Notes: How to Define Your Sensory Process

New Belgium Brewing’s Lindsay Barr offers practical advice on putting effective sensory analysis to work for you.

Ages and Stages in a Craft Brewery’s Development

Guiding a new brewery from its infancy into a productive, well-rounded, and functional business is no easy feat. Here, successful craft-beer entrepreneurs share their key strategies and guiding principles for realizing sustainable and satisfying growth.

Finding Success with Sours

Effectively working with mixed-culture fermentation and barrel aging can be a tricky, time-intensive business. Three of the industry’s best offer their insights.

Beer and Food: The New Frontier

Brewers are proving the maxim “beer is food” in increasingly creative and progressive ways, moving beyond pub grub and simple pairing dinners to embrace (and even change) the broader culinary world.

The Case for Growing Bigger by Going Smaller

As the craft-beer industry continues to mature and gain market share, top brewers foresee a future where the largest growth opportunities are found on a smaller scale.

The Growth of Specialty Malts

Where craft brewers used to be somewhat limited in the varieties and specifications of their malt, large and smaller producers alike are beginning to provide more options with craft in mind.

Playing the Hops Market

Given recent shortages and the overall volatility of the world’s hops market, a smart brewer knows the safe bet is on soundly reasoned contracts.

Right-Sizing Your Brewhouse

Evaluate your brewing style and production goals to find a system that will move you forward.