branding

Times change, the market evolves, and your brewery's branding may not be the great fit it once was. In this excerpt from their book "Craft Beer, Rebranded," Isaac Arthur and Cody Fague of CODO Design address that big question of when to rebrand.

Some breweries are sharing their brands with food companies for mutual benefit.

While the liquid itself will ultimately decide whether customers come back for a second pint, it’s often the style of beer and its name that first get a drinker’s attention.

Craft Beer & Brewing Cofounder/Editorial Director Jamie Bogner discusses the broader meaning of a brewery brand and how you can craft a story that people care about.

A pioneering brewery in Asheville saw an opportunity to redefine itself amid a changing landscape and an identity crisis. Under the leadership of the second generation, this family brewery is ready to re-establish itself for modern consumers.

We talk with brewers from around the country who found increased sales and new fans from beers they never expected to take off.

Social media and review sites have changed the way companies do business. When it comes to breweries, owners have to worry about more than just beer scores, and having a proper plan in place, some say, can mean the difference between success and failure.

The explosion of adjunct ingredients in today’s craft beer, combined with rising rates of food allergies in the general population, makes it more important than ever to be up front with customers about what’s inside the beer you brew.

Beer Professionals share their tips for best brewery social media practices.

Quality experiences and community focus define great large-scale multiday beer events, but to sustain them year after year, smart financial decisions are paramount along with local support and long-term planning.