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Walmart, the country’s largest retailer, says it will require unique UPCs for each seasonal and variety pack—and other stores may follow suit. From the potential for packaging headaches to changing sales data, here’s what breweries need to know.
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From nostalgia and augmented reality to big cans and clear communication of flavor, here’s how today’s breweries are standing out on increasingly crowded retail shelves.
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New research and can-lining tech are expanding the options for beverages such as hard kombucha, canned cocktails, and more. Meanwhile, experts strongly urge brewers to test their cans thoroughly before releasing new drinks to market.
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As brewers, we love our low DO levels and our cans of light, crisp lager in the summertime. Unfortunately, so do a couple of the stealthiest spoilage organisms known to the beer industry.
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Much of the growth in convenience-store beer coolers is in the form of large, single-serve packages—but that doesn’t make the stovepipe a sure bet for all breweries.
The chief financial officer turned chief marketing officer at Chicago’s Revolution Brewing, known for dabbling in hot takes via his humorous social-media presence @beeraficionado, offers his perspective on the trends facing craft beer in 2023.
From retail woes to baby cans of grownup beer, here are some recent news and announcements from around the industry.
Consumer preference around packaging format is a moving target. Here, we visualize packaging on a global scale as well as recent movement in consumer trends in the United States.
The aluminum can manufacturer has agreed to delay until March 1 policy changes that disproportionately affect smaller, independent breweries.
Ball’s new minimum orders and higher prices have left independent brewers scrambling. Besides higher costs industry-wide, likely knock-on effects include streamlined SKUs, a return to labeling and shrink sleeves, and a boom in digital can printing.