Today, with distributors cutting back and tough competition at retail, it’s time to re-emphasize the festival as a way to attract new customers. Here are some experience-based tips on running a successful and profitable event.
This tiny brewpub on California’s Central Coast recently put the beer world on notice when, at the World Beer Cup, it pulled off what should have been impossible—then very nearly did it again at GABF. Here’s how it happened.
Industry All Access Exclusive
As large-scale, destination beer festivals emerge from COVID hiatuses, they are encountering a different competitive and economic landscape from just a few years ago.
Industry All Access Exclusive
Ready to get back to holding beer fests and other special events? As more people get vaccinated and authorities relax some rules, there are ways to ensure a profitable event where people feel safe.
Registration opens in June for this year’s GABF competition. Changes to the style guidelines this year include new homes for lower-strength Belgian-style ales and Kentucky Common, while pale ales and IPAs got tweaks to reflect the growing aroma spectrum.
Among the myriad ways that taprooms and brewpubs are luring customers this winter—beyond blankets and space heaters—is one approach that appears counterintuitive during a pandemic: by organizing special events.
The Great American Beer Festival will happen this year, but in an altered and dispersed form. Besides a two-day virtual event, hundreds of breweries around the country are offering sweet deals to passport holders. The crazy thing? It just might work.
Press Release
The Big Beers, Belgians & Barleywines Festival is the perfect combination for a Winter Wonderland getaway: A world-class beer festival in the Colorado Rocky Mountains!