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Congrats, You Got Your Beer on the Shelf! Now What?

What does it mean to generate consistent sales velocity? Here, wholesalers share what they wish breweries knew about it.

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To Dial in Your Bitterness, Zoom in on the Science

In today’s hop-forward beers, whirlpool additions contribute many of the IBUs—yet the results are less clear-cut than adding to the boil. Research—some new, some not so new—may provide direction.

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Could Killer Yeast Give New Life to Beer Quality?

Researchers and yeast labs are looking closer at whether yeast-killing yeast—such as those that snuff out diastatic strains, preventing cross-contamination—may have broader applications in brewing.

Behind The Bar: Defeat the Doldrums

Winter has come. Across much of the North America, the post-holidays lull can be devastating to hospitality-focused businesses that aren’t prepared. Here are some strategies to survive until spring.

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Now More Than Ever, Breweries Can’t Overlook Occupancy Costs

With rents increasing and sales growth slowing, keeping costs in check can make or break a brewing business.

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Navigating Your Brewery Through Wholesaler Staff Turnover

Whether through consolidation or layoffs, a brewery can lose its point of contact at a wholesaler. Here’s how to keep sales on track while strengthening your partnerships in the middle tier.

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Quercus Curious: On the Care and Feeding of Barrels in the Brewery

The old tech of the oak barrel still works beautifully in the brewery—but it does need a nice, solid thwack with the mallet now and then. Brewers are already janitors, plumbers, and microbiologists, among other things. Might as well add coopers to the list.

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How to Build an Events Calendar that Drives Traffic

People are going out less often, generally, and brewery taprooms have had to get more creative to keep those beers pouring and margins healthy. Here are specific tips on how to entice customers out and make it worth their while.

Brewers Association Names Bart Watson as New President

An economist for the industry group for more than a decade, Watson steps into the lead role upon the retirement of Bob Pease.

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Hops Insider: Was Brewer’s Gold Ahead of Its Time?

Brewer’s Gold established the viability of hybrid hops, and its offspring include some of modern brewing’s biggest aroma stars. Don’t call it a comeback, but Russian River is exploring what it may contribute today.