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Quality Control: Measuring What We First Drink with Our Eyes

Quality isn’t only about flavor and freshness—testing for color is important for making sure your beer is consistently meeting the drinker’s expectations. Here’s what to know.

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How a Coffee Program Could Perk Up Your Brewery

Brews of a different kind have the potential to bolster sales and expand your brewery’s local footprint. But quality-focused coffee programs take a variety of shapes—which is the right fit for your brewing business?

How Bars and Taprooms Can Compete with the Virtual Life

With abundant amusements and comforts at home, people are going out less—a blow to hospitality, to draft beer, and to craft. Here’s how we can lean into craft beer’s strengths, aiming to lure drinkers away from their screens and back to the social life.

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Malt Insider: What Loxless Barley Might Do for the Craft Brewery

First developed by multinational lager breweries, hybrid malting barleys are now available that can extend shelf life while eliminating DMS and improving quality, among other possible benefits. Will smaller breweries find a use for them?

Case Study: Hold Out Is on a Quest to Keep Austin Beer’d

These hospitality veterans are leveraging a quirky location and daylight synergy with coffee and cocktails to tune a vibe that's in sync with their city.

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Foam Loves Hops (Except When It Doesn’t)

That IPA has more hops than a pilsner—so, why did the head collapse so quickly? The variables are many and complex, especially when they include advanced hop products.

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Unusual Brewery Tenants and Taproom Synergies

Sharing space in the brewery with compatible businesses can help bring in new customers and add to the overall experience—but there are challenges as well as opportunities.

Infographic: Packaging that Grabs Eyeballs

Store shelves are crowded, and great packaging can help brands connect with customers amid the competition. Here we look at some findings from a study that tracked customers’ eye movements when shopping for beer.

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THC Beverages: Preparing Your Brewery for the Opportunity

As a brewer, you have experience in making delicious beverages, but hemp-derived THC drinks are not beer. Here’s what to know about production timelines, sales, staffing, and more.

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Invisible Inefficiencies: Optimizing CO2 in the Brewery

Gaining visibility on your brewery’s use of carbon dioxide can help protect your team and the bottom line.