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Capitalizing on E-Commerce: Don’t Overlook the Alcohol Marketplaces

Online alcohol marketplaces such as Drizly and Instacart aren’t just for big beer. Here’s how craft suppliers can work with retailers to boost sales on these platforms.

Case Study: Fonta Flora

North Carolina’s Fonta Flora Brewery now operates three taprooms and a farm, as the company learns how to bridge the gap not just between urban and rural, but also between idealism and reality.

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Nonalcoholic Beer, Within Reach

Expensive equipment and a steep technical learning curve make contract brewing nonalcoholic beers an attractive option for smaller breweries.

Executive Perspective: Revolution Through Innovation

Brewers willing to try new things and push the boundaries of flavor helped to create a market that now evolves at breakneck pace—a market full of challenges and opportunity.

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Under the Microscope: Clean Brewing with Kveik

Yeast labs are enjoying sales success with clean kveik strains, since their ability to ferment lager-like beers in much less time has obvious appeal. Besides reduced costs and climate impact, they are potential game-changers for hotter climates worldwide.

Behind the Bar: Why Glassware (Still) Matters

It’s not all four-packs and boss pours. Glassware chosen to elevate particular kinds of beer—and to help you sell more of it—still has a valued place at the bar and taproom.

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Hops for the Future: What Does It Mean When a Hop Farm Gives Up on Cascade?

In this first installment of a series focusing on the long-term outlook for hops—and issues likely to affect brewers beyond 2022—Stan Hieronymus considers hop stunt viroid, as well as the future of the hop upon which American craft was built.

Case Study: Otherlands Embraces Lager & Hospitality

In Bellingham, Washington, the cozy Otherlands brewery-café offers a lesson in Old World–inspired hospitality—as well as the risks and potential rewards of sticking stubbornly to a vision for your business.

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Going Big: Unlocking the Sales Potential of Double and Triple IPAs

Sales of imperial IPAs are outpacing their standard-strength counterparts. Yet breweries need to find the right packaging mix, price point, recipe, and marketing to keep margins in line.

Monster to Gobble Up CANarchy

After the purchase by the energy drink maker, the collective that includes Cigar City and Oskar Blues still counts as “craft,” according to the Brewers Association.