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A successful merchandise program involves more than slapping your logo on some T-shirts. Besides adding revenue, playful items that fit your brewery’s personality can attract new customers while keeping you top-of-mind with the regulars.

Adding a quality lab can seem daunting to a small brewery, but it’s not so bad when you know what equipment you need and which tests are appropriate for your scale. Here, we outline exactly what you should need.

Craft brewing may not be in expansion mode, but that hasn’t slowed the surge in hop-derived—or hop-inspired—flavor and aroma products for brewers to try. Here’s a look at what’s new and on the horizon.

This lauded brewery in central Oregon proves that smart operational decisions can pay dividends—and land you on the awards podium.

What’s really going on in that lauter tun, anyway—and how long’s it going to take? Stuck or slow sparges can disrupt production and quality. Let’s zoom in on how best to manage the process and avoid surprises.

Based on some recent research, here’s a visual look at the connection between consumer satisfaction and profit at smaller breweries.

As a one-stop information hub for potential customers, wholesale partners, and people who would spread the word, your website still matters. But is it putting your brewery’s best foot forward?

Identifying a location for a new taproom or brewpub expansion isn’t as simple as finding a deal or liking the neighborhood. Consider your company’s values and run the numbers on profit potential.

Despite recent health-focused headlines, we have an opportunity to position beer as the alcoholic beverage of moderation and a healthy social lifestyle.

An unusual residency program at Georgia’s Creature Comforts goes beyond other beer collabs, potentially serving as a model for those looking to build new paths of opportunity in the industry.