taproom


Multiple Taprooms: The Strategic Approach

There are no better margins on beer than for that sold over a brewery’s own bar. Yet, additional taprooms are not a recipe for instant profit. Adam Robbings, founder of Reuben’s Brews, explores the considerations to make when planning for expansion.

Behind the Bar: Pouraphernalia

Brewing marches onward—but presentation sadly lags behind, failing to do the product justice. Greg Engert, beer director of the Neighborhood Restaurant Group, offers the latest tools of the trade to help bars and taprooms rise to the challenge.

Case Study: Wellspent

This St. Louis brewery was making highly regarded beer, but that wasn’t enough to keep it going in a tightening market. Here, Founder and Brewer Kyle Kohlmorgen shares lessons learned in the getting to open—and then having to shut down—his dream.

Q&A: J.C. Tetreault of Trillium

Grown from an alleyway spot in a developing neighborhood to a regional powerhouse with satellite taprooms, restaurant, farm, and retail, this Boston-based brewery has matured through growing pains and taken some calculated risks.

Taproom: Brewing Up Good Design

Every brewery aims to express its personality through its taproom. Understanding how patrons enjoy these spaces can make or break a design project. Kevin Deabler, principal and cofounder of RODE Architects in Boston, helps to demystify the process.

Case Study: Lamplighter

With a coffee shop, brewery, taproom, and kitchen all within a 10,000-square-foot space in the heart of Cambridge, Massachusetts, Lamplighter Brewing is filling a need for the local community, no matter the time of day.

On-Premise: Managing Multiple Taprooms

Opening new locations that serve as satellite locations for your beers has the potential for great success.

How 2ndKitchen is Helping Breweries Increase Revenue by Serving Food

A brewery could open its own kitchen. However, when you factor in the costs—hiring a chef, obtaining the right licenses, rent, ingredients, equipment, construction, and so much more—it’s a big hassle.

Case Study: Level Beer

Kid- and pet-friendly Level Beer, opened recently in Portland, Oregon, is helmed by industry veterans who wanted a place where they could ply their craft, hang out with their families, and work to make pale ale cool again.

Room of Requirement: Making the Most of Your Brewery Bathroom

Putting a little thought into your customer restrooms can lead to a better customer experience and allow you to showcase your creativity and attention to detail.